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Traffic quality scoring
ShieldLabs evaluates every visit and converts traffic behavior into a traffic-quality score. This helps businesses understand anonymous traffic levels, identify risky sources, and improve the accuracy of marketing and user analytics.
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Visitor identification with 300+ signals
The platform creates persistent visitor identities using device, browser, network, and IP-related signals. It can continue recognizing visitors even after cookie removal, IP changes, or incognito sessions.
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Fraud and abuse detection
ShieldLabs detects common online abuse scenarios, including:
- Multi-accounting
- Account sharing
- Account takeover
- Promo and bonus abuse
- Free trial abuse
- Ad and traffic fraud
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Risk scoring and explainable signals
Each visitor receives a risk score from 0 to 100 with related risk indicators. Businesses can review signals such as VPN usage, proxy connections, datacenter IPs, anti-detect browsers, and suspicious activity before taking action.
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High-Risk Events monitoring
ShieldLabs connects users, devices, and IP addresses to identify suspicious patterns. Detection events include confidence levels and can be customized for different fraud prevention needs.
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Developer-friendly integration
The platform provides a JavaScript snippet, API, and webhooks. According to the website, installation can be completed with one JS snippet and is designed to work with various frameworks, CMS platforms, and no-code builders.
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Traffic analytics
Traffic analytics help businesses measure traffic risks by channel, referrer, and UTM source. This allows teams to identify low-quality acquisition sources and better understand audience behavior.